Start From The Finish Line

A complete Sales System for Teams Who Want Clarity, Speed, and Conversion

What we bring to the Table

We challenge the traditional sales process and offer a gold alternative

Our system delivers sales congruence by aligning your message, outreach, and touchpoints – so every part of your process works together to close more business, faster.

What we Install:

A proven sales methodology (TBS, Ripple Effect)
Structured outreach built for clarity and conversion.
Multi-platform messaging that builds credibility before the first meeting.

About us..

Why We Built This

After 25 years in B2B sales, I saw the same pattern over and over: Great products, strong teams.. but messaging that made it harder to close than it needed to be.

Who we help

Built for Sales Teams Who Want Results – Not More Process

Whether you’ve got a full sales force or are hiring your first few reps, we help you close faster by giving your buyers a clearer path forward.

B2B Companies with 5+ reps – Needing better messaging to match the quality of their product or service.
Founders who still carry part of the sales load – Who want to scale without repeating the same conversation 100 times.
Companies onboarding new salespeople – We help new reps ramp up faster by clarifying what actually gets decision makers to say, “Yes”
Teams stuck chasing leads – If you’re doing the work but not getting responses – the problem isn’t the product, its the path.
This isn’t for companies looking to outsource their sales. – It’s for companies who want to own it – and win with it.

How it works

Our Process is Simple – Because It Has To Be

Sales doesn’t need to be another complicated framework. It needs messaging that resonates with decision makers – and reps close. This isn’t a course or a marketing plan. It’s a sales clarity system that fits right into your existing motion.

Step-by-Step Breakdown

Step 1: We Learn Your Business – We look at what you sell, how you sell it, and who’s already buying. No fluff – just clarity and on where the message is missing
Step 2:We Build the Message That Moves Decision Makers – You get the SFTFL Framework applied to your offer – plus a Sales Acceleration Tool: A sequenced message designed to make prospects take action.
Step 3: Your Sales Team Closes Faster – No retraining. No added process. Just better conversations, better timing, and better decision makers at the table.

Proof it Works..

It’s Already working in the Real World.

These aren’t hypotheticals. These are actual outcomes from teams who used our system to simply their sales and start closing faster.

Case study 1: Clyde Han (Display Packaging)

“We weren’t even focused on the same thing everyone focused on. We just talked about how good we were at making the packaging. Once we shifted our focus to the outcome of how our packaging started with increasing their sales, it lead to real conversations and increased our sales with a higher margin.“

What Happened:

Our normal pitch went from “what it does” to “how we design the packaging to increase your sales”
Our message resonated much more clearly and decision makers started giving us orders we would not have seen otherwise.

Case Study 2: Edie Lacey (Essity hygiene and health products)

“We sell a commodity. What SFTFL did was turn that into a real conversation about why our wipes matter in different industries”

What happened:

Industry-specific sequences were built for janitorial, education and healthcare.
Eliminated the need for constant lifting and positioned the brand as smarter than the product.

Let’s Make Selling Easier – Starting This Week

Whether you need tighter messaging, faster closes, or a plug-and-play sales tool for your team – we’re ready when you are.

November 24, 2024